New Delhi

Indian cricket icon Virat Kohli has surpassed Bollywood superstars Shah Rukh Khan and Ranveer Singh to become India's most expensive celebrity. According to Kroll's Celebrity Brand Valuation Report 2023, Kohli's brand value has increased by 29% to reach $227.9 million. This remarkable growth takes Kohli to the top spot in the list of India's most valuable celebrities.

The report highlights interesting patterns in the celebrity endorsement space, reflecting a significant increase in celebrities' engagement with brands. The top 20 celebrities saw a 14.2% increase in the number of brand endorsements they received in a year-on-year comparison, a trend attributed to the growing emphasis on television and digital platforms for advertising purposes. Virat Kohli dominates the endorsement landscape, securing the top spot, capturing a brand value of $227.9 million.

Ranveer Singh remains in second place with a brand value of $203.1 million, which represents little change from his previous position. Shah Rukh Khan has made significant progress, moving up to third place with a brand value of $120.7 million, which represents a significant increase and reflects his enduring appeal and marketability. Akshay Kumar remains in fourth place with a brand value of $111.7 million, reflecting his steady hold within the industry. Alia Bhatt continues to be a prominent celebrity, remaining in fifth place with a brand value of $101.1 million, reflecting her continued influence in the endorsement space.

List of most valuable celebrities
Virat Kohli – $227.9 million
Ranveer Singh – $203.1 million
Shah Rukh Khan – $120.7 million
Akshay Kumar – $111.7 million
Alia Bhatt – $101.1 million