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Sudheer Babu’s latest release, Harom Hara, an action drama directed by Ganasekhar Dwaraka, unfortunately, failed to impress at the box office despite generating significant buzz with its trailer. However, the film has found new life on OTT platforms, streaming on Aha, ETV Win, and Prime Video. Notably, Harom Hara has achieved a remarkable 75 million streaming minutes on Aha within just four days of its release, rapidly approaching 100 million minutes, a first for any Sudheer Babu film on OTT.
The film’s OTT performance is a silver lining for Sudheer Babu, who has been awaiting a big success for some time. Harom Hara’s decent buzz on ETV Win and Amazon Prime Video also indicates a positive audience response. Sudheer Babu’s portrayal of a gun-making businessman and his gritty performance have received praise, with some fight sequences gaining attention on social media. However, the film’s resemblance to KGF has drawn criticism from viewers.
Despite the initial box office disappointment, Harom Hara’s OTT success suggests that the film has found its audience in the digital space. As the film continues to stream on three platforms, it will be interesting to see how it performs in the coming weeks. Sudheer Babu is currently prepping for his next, which is a Pan India Film to be made on a huge scale.
The OTT success of Harom Hara highlights the evolving landscape of film consumption, where platforms like Aha, ETV Win, and Prime Video offer new opportunities for films to reach their target audience. Sudheer Babu’s film may not have achieved box office success, but its digital performance indicates a promising future for the actor and his projects.