auto news desk,TVS Motor Company has entered the European market through a strategic partnership with Emil Frey Group, a renowned automotive distribution enterprise based in Zurich. The collaboration includes an import and distribution agreement, enabling it to offer various TVS models to European consumers. The lineup includes popular models like Jupiter 125, Ntorq 125, Raider, iQube S, X, Ronin, Apache RR 310 and Apache RTR 310.

The move marks a significant global expansion for TVS Motor Company, taking advantage of Emil Frey’s extensive distribution network and market expertise in Europe. Distribution of TVS models in select European countries, including France as the initial launch destination, will be handled by Emil Frey Group entities. TVS Motor Company’s comprehensive suite of vehicles, including both conventional fuel and electric vehicle models, is scheduled to be available in France from January 2024. Announcing the entry into Europe, Sudarshan Venu, MD, TVS Motor Company, said, “With Emile Frey This strategic alliance is an important step in our global expansion strategy. Europe will be a key market for us and through this partnership we aim to bring our cutting-edge models closer to European customers.

Having a partner like Emil Frey brings together a two-century-old, pedigreed organization, driven by shared values ​​of responsible and sustainable mobility and customer service. TVS models are currently available for purchase in more than 80 countries across Asia, Africa and Latin America. are available for. As of the first half of the current financial year, exports contribute about 25 percent to the company’s total turnover. Apart from this, the brand’s plant in Hosur can play an important role in this partnership.