Adani Wilmar launched whole wheat By now you must have seen different brands of flour packets being sold in your nearest grocery store. But for the first time in the country, branded wheat is also going to be available in the market, that too of different varieties. Adani Wilmar, the FMCG company of Adani Group, is going to enter the branded wheat segment. The company has announced that it will now sell wheat in the market under the Fortune brand name.
Initially sales in these states including Gujarat
Adani Wilmar said in an announcement on Friday that the company will sell different varieties of wheat under the Fortune brand name. The wheat varieties will include Sharbati, Poorna 1544, Lokvan and AP Grade 1. Which will be initially sold in Delhi, Maharashtra, Tezzbuzz, Gujarat and Rajasthan. The company claims that Adani Wilmar will be the only national level company in the country to enter the whole wheat sales category.
Adani Wilmar to supply quality wheat to customers across the country
Speaking on the launch of this product, Vineet Vishwambharan, Associate Vice President, Marketing & Sales, Adani Wilmar said, “Traditional families are very selective in choosing their preferred wheat varieties from neighborhood flour mills in western and eastern states of the country . But Fortune’s wheat variety will give them a choice. He said that at present there is a huge demand for good quality unadulterated wheat in the market and Adani Wilmar will provide good quality wheat to the customers across the country.
Adani Wilmar shared information about the launch of wheat under the Fortune brand name in a regulatory filing with the stock exchanges. After which the stock declined.
The stock market rose on the last day of the week
The last trading day of the week was great for the Indian stock market. The domestic market started on a strong note taking support from the global markets and this trend continued throughout the day. Investor wealth rose from Rs 280.46 lakh crore to Rs 282.61 lakh crore on Thursday, compared to Thursday’s rally in the Sensex. Buying by investors saw a rise in shares across all sectors. FMCG and IT sectors remained the stars. Sensex again managed to cross 62 thousand. The stock market gained momentum today due to buying by investors. At the end of trading, the Sensex gained 629.07 points to close at 62501.69 points and the Nifty gained 178.2 points to close at 18499.2 points.
